We specialise in developing captivating scientific animations using cutting-edge 3D characters and virtual environments. These animations seamlessly integrate live-action footage and computer-generated imagery to vividly illustrate intricate physiological processes, drug mechanisms, and various inner workings of the human body.

Working closely with our MSS colleagues to ensure the representation of the science is accurate and robust, our animation specialists craft compelling and immersive stories that deepen scientific understanding through realistic imagery, informative text, and evocative music.

Out of the bulk of our 3D endeavours, approximately 80% involves creating Mechanism of Action (MOA) and Mode of Disease (MOD) animations. The complexity of the story and the client’s budget determine the level of detail and depth we infuse into these animations. Depending on the context, we may opt for a focused approach, highlighting key characters with intricate details against a more understated backdrop, or we may construct intricate landscapes where the background is rendered in great detail.

A 3D MOA forms a valuable asset that can be used for many purposes, from booth attractions, to HCP education, to internal training materials. It can also be further developed into virtual reality and other immersive experiences.

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If you would like more information, please contact Jo Gannon.