Brief Like a Pro: Partnering for Stronger Creative Concepts

• Wondering how to best work with the creative team on your creative concept development?
• Want to feel more confident in the briefing process, and take a collaborative approach to solving our clients’ ‘challenges’?

Then, if you haven’t already, head to Vita for a short self lead course:

Developing powerful creative concepts through better briefing!

In under an hour, this bite-sized, 3 module course gives you the tools, tips, and real-world examples to brief smarter and create stronger concepts. Learn how to set up creative projects for success—with clear steps, practical templates, and proven results.

Hear how better briefing leads to better results? Tune into this 20-minute Sofa Session, where colleagues share real-world wins from using the new creative briefing approach. Host Matt Brierley chats with Rob Gale, Elizabeth Klenschi, and Matt Smith about how the training has boosted collaboration and impact—for teams and clients alike.

Sofa Sessions Podcast:
20min perspectives on developing powerful creative ideas through better briefing

To discuss a specific project, reach out to Rob Gale or one of the Digital Engagement Team.