As part of the Creative & Digital Team’s Monday morning meeting that kickstarts our week, teams take it in turns to share ideas and inspiration.

Maxine and Ben from the Digital Engagement Team recently put together a presentation showcasing how Mattel leveraged a unique omnichannel strategy to enable the Barbie movie to become the viral marketing success story of 2023.

Even though Barbie World is a long way from our day-to-day, there are several key learnings we can take from the Barbie Movie’s strategy and apply to our work in Medical Communications:

• Data-led approach
• Seamless integration of digital platforms
• Strategic partnerships
• Focus on storytelling and meaningful connections

If you have any comments or questions,
contact Maxine Dunham or Ben Horner