3D anamorphic video is a visual technique that creates the illusion of three-dimensional (3D) depth and realism on a two-dimensional (2D) surface, such as a digital screen. This is achieved by carefully crafting the content to be viewed from a specific angle, which manipulates the viewer’s perception and makes flat images appear to have depth and volume. This technique often involves the use of high-definition LED screens and sophisticated software to design and render the content, making objects seem as though they are popping out of the screen or floating within it. The result is a visually striking experience that captivates audiences and draws their attention more effectively than traditional 2D visuals.

Utilizing this video technique, can offer a number of benefits:

Eye Catching

• Content can be highly impactful when displayed on large LED screens

Not Limited by hardware

• Great alternative to VR, where usage is largely one-person at a time, these displays can be viewed by many people simultaneously.

• The content can be re-distributed to mobile devices and computers. The user does not require VR hardware

Interactivity

• When coupled with a smart device, on stand, content can become interactive, further increasing engagement

Memorable Engagement

• Research indicates that participants could recall at least one 3D digital billboard ad between 74% and 89% of the time, which is considerably higher than traditional billboard ads​ (Retail TouchPoints)